Remida is the first Linguistic Direction® studio, founded on a psychosocial approach.

A specialist in brand identity and narrative systems, Barbara (b. Biella, 1990) operates at the intersection of language and strategy. Following a cum laude degree in Modern Literature and a Master’s in Publishing, she solidified her professional profile as a member of the National Order of Journalists, later specializing in Digital Strategy and Content Management. This hybrid background allows her to merge the depth of humanities with the precision of data-driven marketing and SEO.

Her career took shape at De Agostini Publishing, where, as an Editor, she orchestrated the development of new editorial concepts and complex content systems. She later transitioned into the digital sphere, managing multi-channel strategies and leading creative teams across copywriting, design, and photography. Since 2021, she has served as a consultant for international brands and cultural institutions, contributing to prominent publications such as Lampoon Magazine and Le Guide de L’Espresso, and managing avant-garde gastronomic projects like Ein Prosit and Cosa Mangiamo Oggi.

A cornerstone of REMIDA since 2023, Barbara serves as Senior Copywriter and Brand Strategist, translating complex brand visions into coherent and culturally relevant language. She oversees strategic content production for luxury, food and lifestyle icons, crafting verbal architectures that provide both depth and a distinctive market edge for every project.

"Words are a strategic tool before they are a narrative one: they don't just define a brand’s positioning, they build imaginaries and shape the way people interpret the world around them."

A specialist in digital dynamics and brand positioning, Gabriele (b. Milan, 1999) operates at the intersection of social behavior analysis and strategic design. Following a degree in Communication from the University of Milan, where he focused on the impact of digital platforms on human interaction, he solidified his professional profile by merging new media insights with the precision of result-oriented marketing.

His career took shape during a three-year tenure as a Digital Marketing Specialist at Finanza.tech, a role in which he orchestrated online strategies, performance campaigns, and metrics analysis. This experience allowed him to develop an integrated vision of the communication cycle, learning to balance the rigor of KPIs with the fluidity of storytelling. His professional evolution led him to move beyond pure technical optimization, embracing a consultancy approach deeply rooted in brand identity.

At REMIDA, where he has collaborated as a Brand Strategist since 2023, he translates audience insights into narrative and positioning choices. His approach eschews abstract concepts in favor of solid, measurable ideas, where tone of voice, lexical choices, and channel strategy converge to drive authentic growth aligned with business reality.

"My work lives at the meeting point of strategic thought and daily practice: understanding people, translating that insight into brand choices, and transforming those choices into meaningful content and campaigns. It is the middle ground where pure creativity meets the tangibility of numbers."

A specialist in integrated communication and process management, Alessia Balestrieri (b. Parma, 1996) excels at navigating operational complexity to drive strategic efficiency.

After earning her dual Italian-French diploma (ESAbac) and graduating Summa Cum Laude in Communication Sciences from UNIMORE, she completed a Master’s at Sole 24 ORE Business School in Digital Media and Social Strategy. Her career began in Valencia at the creative agency Rosebud, where she first honed her problem-solving skills through what she calls "functional creativity." Following a cross-functional role within the Marketing and Communication department at PINKO, Alessia moved to Caffeina, where she spent four years rising to the role of Account Manager. During her tenure, she led multidisciplinary teams and managed high-stakes budgets for global giants such as Samsung, Carrefour, Danone, and Novi, overseeing everything from digital campaigns and e-commerce production to large-scale sales strategies.

Since 2025 she has collaborated with REMIDA, providing end-to-end management that bridges the gap between economic strategy and internal operations.

"I don’t believe in creativity for its own sake. I believe in functional creativity: the ability to untangle complex problems by turning every constraint into a tangible business opportunity."

A specialist in language and narrative, Susanna Valentina Malizia builds semantic bridges between aesthetics, philosophy, and the market. After completing her studies in Moral Philosophy and Communication at the Università Cattolica in Milan, she established herself within the publishing industry, working with prestigious houses such as Brioschi Editore, DeAgostini, and Corraini.

In these roles, she honed her expertise in editing, curation, and translation from English and Spanish, producing international bestsellers and non-fiction titles for institutions like the MAXXI Museum in Rome. Her career further evolved through managing the verbal identity for Nova Gorica-Gorizia 2025 (European Capital of Culture), alongside strategic SEO and digital copywriting for leading brands in the design and lifestyle sectors.

Since 2023, she has worked with REMIDA where she translates brand complexity into narrative excellence. She merges analytical rigor with an evocative sensibility.

"Words possess the power of scents: they stir emotions that remain imprinted in the memory."

A specialist in market strategy and tech integration, podcaster, and writer, Francesco Patroncini (b. Ferrara, 1999) bridges the gap between analytical rigor and narrative depth to transform data into a distinct competitive advantage. After earning his degree in Communication Sciences, he completed a Master’s in "AI, Business, and Society," where he explored the ethical and operational frontiers of Artificial Intelligence within the modern enterprise.

Francesco’s professional trajectory led him to Virginia, USA, where he served as a Marketing Analyst for a global group. In this capacity, he has developed deep expertise in market research, competitive intelligence, and go-to-market strategies, overseeing complex lead generation initiatives and digital ecosystem optimization. His analytical core allows him to stress-test creative visions against data-driven insights and emerging tech trends.

As the first-ever intern at REMIDA, Francesco has been a core collaborator since 2023. Now, as Corporate Strategist, he leads the integration of Large Language Models (LLMs) into operational workflows and drives the methodological evolution of Linguistic Direction®. He ensures that the studio’s identity and cutting-edge toolkit remain at the forefront of the global market’s shifting demands.

"I don’t believe in choosing between data and creativity. I believe in a communication where numbers provide the compass and words build the meaning."

A specialist in localization and transcultural linguistics, Erin Brady (b. Nottingham, 1989) provides REMIDA with multilingual expertise developed across the UK, the US, and Europe. A cum laude graduate of Princeton University with an MA in Creative Writing from the University of Birmingham, she possesses an academic and literary profile of international excellence.

Since 2013, she has served as a translator and editor for global leaders in publishing and lifestyle, including Disney, DeAgostini, and Cambridge University Press. Her profound sensitivity to cultural nuances—combined with extensive experience in both fiction and academic writing—makes her a key authority for adapting complex narratives for the English-speaking market.

At REMIDA, Erin serves as a Cultural Expert and Mother Tongue Editor for the UK market since 2023. Her role is to preserve the cultural soul of each project and translate it with precision, ensuring that every message maintains its impact and resonance across diverse international and multicultural landscapes.

"I am always learning through every new translation."

A specialist in localization and transcultural analysis, Catherine Nazé Prempain (b. Grenoble, 1962) provides REMIDA with decades of expertise in bridging the linguistic gap between Italy and France. A graduate in Political Science from the Institut d'Études Politiques de Grenoble, with a thesis on the cultural resistance of minorities, she possesses a robust academic background and a deep mastery of international relations.

Since 1990, she has practiced as an independent translator and interpreter, honing her expertise during an extensive residence in Padua, where she mastered the nuances of Italian culture and professional landscapes. Throughout her career, she has collaborated with institutions and enterprises across diverse sectors—ranging from legal and technical fields to luxury and children’s literature—ensuring content adaptations that honor the original intent and cultural sensitivity.

At REMIDA, since 2023 Catherine serves as a Cultural Expert and Mother Tongue Editor for the French market. Her role is to safeguard brand voice and translate it with precision, ensuring that every message maintains its impact and authority within the Francophone context.

"Translation is the art of protecting the essence of a thought, finding the exact word that makes it come alive in a new culture."

A specialist in interpreting and strategic localization, Petra Haag (b. Klagenfurt, 1968) provides REMIDA with over thirty years of expertise in fostering intercultural dialogue between Italy, Austria, and Germany. A native German speaker with certified bilingualism, she has built her career by merging technical rigor with a profound sensitivity to linguistic nuance, serving as a consultant for institutions and major industrial groups.

Since 1992, she has worked as a freelance translator and interpreter, developing top-tier specialization in complex fields such as legal affairs, oenology—including a long-standing collaboration with the prestigious Gambero Rosso wine guide—and industrial engineering. Her commitment to continuous professional development, focusing on cutting-edge topics like inclusive translation and the evolution of procedural law, enables her to manage projects requiring extreme precision and strategic insight.

At REMIDA since the foundation, Petra serves as a Cultural Expert and Mother Tongue Editor for the German market. Her role often evolves from linguist to cultural consultant, guiding clients through local dynamics to ensure that their communication is not just accurate, but genuinely authentic within the cultural fabric of the target country.

"In an era of automation, I firmly believe that intercultural sensitivity and the ability to interpret context are irreplaceable human qualities that go far beyond the capabilities of Artificial Intelligence."

A specialist in localization and transcultural communication, Graziella Filipuzzi (b. Buenos Aires, 1954) brings over forty years of expertise to REMIDA, bridging the linguistic divide between Italy and the Spanish-speaking world. Born in Argentina and established in Italy since 1981, her dual heritage allows her to navigate the intricacies of the Spanish language and the demands of the Italian market with instinctive ease, ensuring that every piece of content is both deeply adapted and culturally resonant.

Since 1983, she has built a distinguished career as a consultant, collaborating with global leaders in industry and lifestyle, including Benetton, Diesel, Piquadro, De Cecco, and Lotto. Her expertise spans technical-industrial sectors, fashion, design, and institutional communication—fields where terminological precision must seamlessly coexist with a brand’s ability to connect with its audience on a local level.

A key collaborator at REMIDA since 2023, Graziella serves as a Cultural Expert and Mother Tongue Editor for the Spanish language. In her role as a strategic consultant, she ensures that brand identity is preserved through rigorous translation, allowing every message to maintain its impact and poetic clarity across diverse international and multicultural landscapes.

"To translate is to inhabit the space between two worlds: my goal is to ensure that every word is not just accurate, but feels deeply at home within the culture it reaches."

Alessandro Pigoni, Daniele Cavicchia, But Maybe, Lettera7