Remida is the first Linguistic Direction® studio, founded on a psychosocial approach.

We are the constructive conspiracy that guide complexity and create value behind brands and corporations. Remida was founded to evolve brands into a positive force for the culture at large, enlightening their assets and rooting their fundamentals.

When world-class consulting abilities meet the skills to realize great brand transformation, the Remida sparkle lits. We sit at the fracture between “boutique” and “multinational”, we bridge the gap between consultancy and communication: we provoke and we reassemble to instill progress in every project.

Remida is a group of untamed international professionals led by Lisa Pelagatti, founder of the studio. Born in December 2021, Remida is conceived to be a new type of branded reality: innovating, reactive, à l'écoute. Its team is composed of senior strategists, editors, copywriters and designers who are unafraid to reach what lies between us and the far-stretching horizon.

Lisa studies psychology and then specialises in Psychology of Marketing at the Università Cattolica in Milan, with a Master thesis that explores the relationship between office spaces and the organisations who inhabit them. She also spends one year abroad during the master’s years, in Paris: there, she goes deep into the study of French linguistics and interactions. Time to work: she moves to New York City and takes a job in a PR boutique firm, which counts Italian high-tier heritage brands among its many clients.

Back to Italy, she starts freelancing right away: from the foggiest province towns communication agencies she scales towards the big, international ones like Landor&Fitch Milan, Sylvain Amsterdam, and Nitro London. She gets the chance to work on the most exciting brands alive, such as Nike and LVMH. After 7 years of experience, it is time to move on to the big, big issue: founding her own firm. She names it Remida to recall her father’s business, Oroverde, and she decides to do only what she does best: brand strategy, and copywriting. And hence Remida is soon born, in 2021, the first Linguistic Direction® firm who specialises in language and consultancy. A story that is unfolding, before our very eyes.

Remida uses a participatory method that takes its roots from the psychosocial approach, with proprietary tools and frameworks derived from sociopsychology, linguistics and neurosciences.


Our proprietary tools:

• THE L.I.S.A. MODEL
  The only brand equity model that takes “culture” into account.
• T.I.D.E.
  A double-pyramid framework that helps define market levers.
• S.I.G.H.T.
  The “synoptic integration growth and heritage tool”.
• THE “SEMANTIC FIELD”
  The world that define you, and how you define them.

How we do it:

• SERENDIPITOUS ANALYSIS
  Every project path is crafted with co-creation moments, interviews and workshops.
• BRAND STRATEGY
  Strategy is the underlying forma mentis that frames assessments and actions.
• EMOTIONAL RESPONSE
  But first of all: how to you want you client to feel, while being in contact with you?
• TAILOR–MADE
  There is no standard issue. There is no standard answer. There is just a high-quality standard.