Imagine a sparkle, that dances through mid-air. You try catching it with your hands, and still the flame smiles and turns over itself. The tree nearby silently speaks the secret of its charm, inviting us to care.
Remida’s born from the audacity of a concrete dream. Remida’s born from the compelling will of leaving a mark. Remida’s born from an individual who decides to create his own status quo.
Remida stands for great work, for long afternoons of ideas between houseplants. Remida stands for culturally-relevant brand operations, for pieces of work that instantly trace a sincere smile on the onlooker, for projects that will make us great and our clients proud.
Remida stands for the value, the flame, the gentle touch, that can transform reality into a much warmer place.
What’s so special about Remida?
“We decided to bridge the gap between the multinationally-established advertising groups and the independent, yet too often operations-focused small agencies” says Lisa Pelagatti, Founder and Head of Strategy. “What struck me during my years as an international branding consultant, was that the big names didn’t tell clients what to do in the end, and small agencies neither: they typically leave you to decide between a multi-layered (at best) range of possibilities. What’s, in my opinion, really missing in this market is someone who takes on your challenges and make them as relevant as they were their own: in that case you can’t “leave it up” to the client, in that case you dig and think and analyse until you’ve find the right, uniquely possible solution”.
What does it mean to have a method rooted in the psychology of marketing field?
“It means that you don’t have to rely on “ideas”. Every idea is theoretically perfect, but we’re not pure artists as long as we’d want to: we need to craft tools, not ideas. Being rooted into a clearly defined scientific method assures us and our clients that what we suggest to them are never just “overnight ideas”. Psychology of marketing in particular is a branch that combines marketing, behavioural and consumer psychology, alongside neuro-linguistic programming to assess every need, project, tool and output from the user point of view: in this way we map, predict and elicit the correct emotional response to any stimulus that we deliver to our audience.”
Does this mean that you can inform behaviors or buying decisions?
“That’s not what I meant: fortunately, we’re not in Orwell’s 1984! What we can do is predict what people will do, and that’s the tricky part, exactly when psychology becomes handy. To predict what the audience will do, in response to a particular stimulus, is always a very complicated task given the amount of variables involved. It’s crazy, if you think about it, that “traditionally” the marketing discipline has been informed by economic sciences rather than psychological ones: clearly, we’re not in front of a mathematical problem.”
And so, what’s Remida offering for “predicting” consumer behaviour?
“What we do is to gently guide the user's emotional responses. We want, first, to give her/him a reason to feel genuinely positive about the brand we are working for. Then, based on qualitatively verified assumptions, we provide her/him with an environment of stimulus that will reinforce and enrich that first positive impression.”
What does the Remida logo mean?
“It’s a sparkle, or a tree. Vaguely remembers a hand. We wanted to convey the sense of touch, of human relationship – the only driver capable of building dramatically relevant value. At the same time, we wanted a bright, radiant symbol that could embody both our fierceness and the light we are committed to bring in every project.”
What about the tree?
“Ah, that’s a long story, that dates back to my father’s enterprise. I’ll tell you that some other time;)”.
