In 2022, Magister Group was one of Italy's leading staffing and HR services companies. When REMIDA met them, the company had just announced two landmark transformations: a four-day working week and a new Brand Identity. While the strategic vision was in place, what was needed was a brand manifesto capable of making it land authentically across the full organisation.
FRAMING THE CHALLENGE.
Corporate manifestos tend to be frail for the same reasons: the broader the intended audience, the thinner the meaning. The project required translating Magister Group's values into images and archetypes that had to be deeply concrete in order to be genuinely felt and sufficiently precise to hold cultural weight under pressure.
SETTING THE DIRECTION.
Multiple directions were developed, each presenting a distinct narrative lens to articulate the same story. Some spoke the language of transformation, others that of belonging. Some placed the individual at the centre, others, the collective. Each proposal featured a distinct emotional world and a unique answer to the question: what does it mean to be part of Magister Group?
DOING THE WORK.
The chosen direction was validated with the client. From that point, an intensive refinement process brought the chosen manifesto to its final form, sharpening every line until the language carried the full weight of what Magister Group had decided to become.
Value-to-Narrative Translation
Value-to-Narrative Translation
In-depth analysis of the organisation's culture, structure and internal audiences to identify the core values, translating each one into concrete images and archetypes capable of resonating across the full stakeholder map.
Brand Manifesto
Brand Manifesto
Multiple conceptual directions were developed, each built around a distinct narrative archetype and emotional register. From the universal to the specific, each proposal offered Magister Group a different way of giving language to its transformation. This was followed by an advanced linguistic refinement on the chosen direction, working “line by line” until the manifesto reached its final form.
IMPACT.
After years of growth following the rebranding, in 2024 Magister Group merged with W Group, forming one of Italy's largest HR sector players, with combined revenues of €825 million.
Writing a manifesto, writing a new culture.
