The Multinational Start-Up

Altis is the happy spin-off of a multinational player. It was founded by a core team that decided to go independent in a sector dominated by the global giants of office design. Ambitious, fast-moving, and with everything to prove. When REMIDA joined, the company was approximately 18 months into its existence, scaling faster than its internal structure could support.

FRAMING THE CHALLENGE.
Entering a market of big corporations as a startup requires more than a good product. Altis needed to establish an identity strong enough to compete in perception, while remaining agile enough to evolve as the business grew.

SETTING THE DIRECTION.
We established the foundations (positioning, tone of voice, and a comprehensive identity) utilizing our proprietary S.I.G.H.T. framework. From there, we assumed the role of an outsourced marketing department: steering strategic decisions, allocating resources, and evolving the communication architecture in real-time.

DOING THE WORK.
During Year 1, REMIDA developed the brand strategy, newsletters, LinkedIn presence, and a proprietary white paper — a foundation document designed to position Altis with authority in its sector, projecting a brand value multiples of the typical startup. In Year 2, the newsletter evolved into “Altis Quarterly”, while LinkedIn thrived with a more structured presence. The content strategy was elevated with sharp industry commentary and executive thought leadership from team members. The website was rebuilt to reflect a company that had outgrown its first identity. Through it all, REMIDA orchestrated the overall strategy, web architecture, and brand tone across all touchpoints.

IMPACT.
€2M in revenue in 2023, growing to €4M in 2024. The newsletter that supported that growth averaged a 33% open rate and a 4.5% click rate: more than double the B2B industry benchmark.